About Us
Founded in the heart of the U.S. nail industry, our company has grown to become a trusted partner for nail technicians, salons, and beauty entrepreneurs nationwide. With years of experience and deep industry insights, we specialize in providing high-quality products, professional training, and innovative solutions tailored specifically for the nail business.
What Sets Us Apart:
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Specialized Expertise: 100% focused on the nail industry, with deep knowledge of trends, techniques, and customer needs.
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Premium Products: Sourced and developed to meet the highest standards of performance and safety.
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Training & Certification: Hands-on courses and online programs for beginners to advanced professionals.
Stronger Through Partnership
At Elevate Co., we believe that true growth comes from strong, aligned partnerships. We don’t just work with salon owners and beauty entrepreneurs — we collaborate with them as long-term allies.
Our partners trust us because we commit fully to shared success. Whether it’s adopting new technology, launching automation systems, or scaling training programs, we always operate with integrity, transparency, and deep respect for each brand’s vision and values.
We honor every commitment — from legal compliance to co-branding strategies — and work tirelessly to ensure that both our partners and their customers thrive in a rapidly evolving beauty industry.
We convert your idea Into a reality.
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff His room, a proper human room although a little too smalls.
Vision
To become the #1 digital platform for salon owners and beauty entrepreneurs who are ready to scale their revenue through automation, AI-powered technology, and CEO-level business mindset.
Marty Randell
Mission
We are here to elevate the beauty industry by empowering salon owners across the globe — not just to master their craft, but to master the systems behind a thriving business.
Marty Randell
Brand Manifesto
You’re not just a skilled technician. You are an entrepreneur.
The beauty industry demands big thinking. And Elevate is your launchpad —
from the nail desk to the helm of an empire.
Marty Randell
Core Values at Elevate Co.
We place our clients at the heart of everything we do — delivering tailored, high-impact solutions and fostering long-term partnerships that drive sustainable growth.
Each member of Elevate Co. is empowered to think independently and take full responsibility for their work, contributing proactively to both individual and team success.
We constantly explore new ideas and cutting-edge solutions to create meaningful value for our clients, our team, and the broader community.
We are committed to attracting, developing, and retaining top talent — because people are the driving force behind lasting impact and breakthrough results.
Honesty, fairness, and openness guide every decision we make and every relationship we build — both internally and externally.
Our Growth Journey
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